Metaforic Appoints Bruce Costello Vice President of Worldwide Sales

Metaforic Appoints Bruce Costello Vice President of Worldwide Sales

METAFORIC APPOINTS BRUCE COSTELLO VICE PRESIDENT OF WORLDWIDE SALES

Metaforic team expands with the appointment of accomplished Silicon Valley veteran Costello

SAN JOSE, CA. — July 1st, 2011 — Metaforic, the innovative software security company, today announced that it has appointed Bruce Costello as Vice President of Worldwide Sales, reporting directly to CEO Dan Stickel. Working with CMO and founder Andrew McLennan, Costello will continue to build a global professional sales team serving existing and new markets.

Costello has decades of executive sales management experience, leading teams focused on delivering customer value and enabling large transaction wins. Costello was formerly VP Sales at Cadence and a Cadence Fellow, and has also served as VP Sales at Synfora and Right Hemisphere.  Costello has been responsible for closing hundreds of millions of dollars in new business over the course of his career.

Dan Stickel, CEO of Metaforic, said “I am delighted that Bruce has joined the team. With his sales leadership, market experience and proven track record, he will play a crucial part in our plans for continued company growth and new market expansion.  He has demonstrated a remarkable ability to bring companies together in mutually rewarding, large-scale relationships”.

Bruce Costello said; “I’m joining Metaforic at an exciting time: the company’s patented flagship MetaFortress software protection technology is already revolutionising the security of customers’ applications in the Embedded, Enterprise and Game markets and has fantastic potential to be a fundamentally disruptive influence on most software markets.”

With software piracy and tampering at unprecedented levels within both the consumer electronics and enterprise software industries, protecting software assets and recouping lost revenue is of monumental concern. MetaFortress is the only solution on the market that protects the entire application from all forms of compromise and tampering.

About Metaforic

Metaforic was founded in 2006, and has operations in the USA, EU and Japan.  Its flagship product line, MetaFortress, protects virtually any software from subversion, theft, tampering or other corruption. MetaFortress is proven in millions of deployed instances, from consumer software to business devices.  Users of MetaFortress find it is easy to apply, has near-zero runtime impact, and defends their software from the inside out.  Only software protected by Metaforic earns the Mark of Security  .

Further information is available at Metaforic’s website www.metaforic.com.

 

MEDIA CONTACTS

Andrew McLennan

Metaforic, Inc

+1 408 236 7570

andrew.mclennan@metaforic.com

www.metaforic.com

Douglas Kinloch

Metaforic Ltd

+44 141 225 0423

douglas.kinloch@metaforic.com

#metaforicltd

Aki Kodama

Metaforic Japan

+81 3 4360 5529

aki.kodama@metaforic.com

www.metaforic.com/jp

 

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